Foodservice Center, Inc. Project Profile
Foodservice Center, Inc., a broadline food re-distributor of the Midwest region, was in need of a redesigned website that could easily be maintained by their staff. The re-distributor chose to place their new website design into the Auctori® content management system. In placing their website into the CMS, Foodservice Center is now able to better control their professionally designed website internally. The Auctori team made it possible for Foodservice Center’s product categories to stand out by implementing a more effective way of laying out the logos for the company’s different divisions of food: frozen, refrigerated and dry. To place emphasis on specific products, a customized content area was created at the bottom of each page and rotates advertisements for featured products. Foodservice Center, a B2B company that measure success based upon the drive and commitment of their employees and their valued relationships with customers, suppliers, and buying group partners, provides access to a login portal for their “dealers” to easily obtain information online. In addition, a map was built into their website that makes it easy to view their partners by regions. Powered by Auctori, Foodservice Center’s redesigned website is easy to maintain and highlights products and other important information, while creating an atmosphere for the re-distributor’s communities to access information.
Foodservice Center, Inc.'s strategy included:
View the Foodservice Center website.
