Our monthly newsletter will keep you up-to-date on the latest technology news and tips. Find out what the Auctori Team has been up to and how we can work with your company to create and maintain a search engine optimized and professionally designed website.

Featured Service: User Testing The Auctori Team will work with your company to design a successful user testing strategy from start to finish. As part of our user testing service, the Auctori Team will: Create scenarios and tasks for testers to complete that imitate actions of real users. Implement the test to as many testers as needed. Review and analyze video results of tester's mouse clicks, movement, and verbal comments. Provide recommendations and create a strategic plan to improve the usability of your company's website. Learn more about how visitors navigate through your website.

Targeting the Right Market Through Your Website

Are all visitors the right visitors?

Analytics distortion: It’s a common problem for many businesses.  Upon checking your website’s analytics you are astounded; site visits have rapidly increased, click through rates have increased – if so many people are visiting your site, where’s all the business?  Why aren’t the phones ringing? Chances are your website is attracting the wrong type of visitor.  

Volume is not always the best measurement of success; website success should be based solely on quality rather than quantity.  In most cases, you can attribute attracting the wrong visitor to outdated SEO.

Search Engine Optimization Your website’s keywords play a vital role in attracting the correct visitor.  Your current keywords may be misleading a visitor causing them to search through your website looking for the information they think it contains; not only have you lost potential clients who are unable to find your information through search engines, you’ve disgruntled the actual site visitors who are unable to locate information you claim your website contains.

Ongoing keyword research is imperative when maintaining a website you intend you use as a sales and marketing tool.  Search results change as the keywords people use to search for a product change.  For example, for a few months a majority of searchers may be using the word “saint” instead of “st.”, “inches” instead of “in.”, etc.  It is crucial to ensure the keywords on your website are current with the keywords that searchers are using.  Ongoing keyword maintenance and site tweaking will produce results of higher quality to those searching for the service you provide, thus creating a higher quality site visitor. 

Learn more on attracting high quality visitors to your website.

Auctori Offers a Full Line of Services Including:

E-Commerce
Multilingual Websites
Search Engine Optimization
Pay-Per-Click (PPC)
Press Release Optimization
Social Media Marketing
Branding
Web Design
Hosting
Website Maintenance