Welcome to the Auctori
Monthly Newsletter!
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Our monthly newsletter will keep you up-to-date on the latest technology news and tips. Find out what the Auctori Team has been up to and how we can work with your company to create and maintain a search engine optimized and professionally designed website.
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Getting Ready for Global Business:
an SES Conference & Expo Recap.
Tips on Global Search Engine Optimization
1) Competition for search terms in languages other than English is about 1/3 of English search competition.
2) The low rate of competition makes gaining prominence in the particular market easier.
3) Only 27% of Internet users use English as their first language.
4) Keyword research in other languages in critical.
5) Ensure translators and localizers understand search fundamentals.
6) Analytics do not tell the whole story.
7) .EU is the wrong approach to enter the European market. You must localize.
8) If your company is unsure where to launch a global campaign, test in various markets using translated landing pages. After you’ve determined which landing pages have received the most traffic, pursue business in those countries.
9) 8 different language treatments exist all using multiple processes to ensure correct translations.
Read this story in its entirety.
What is the SES Conference & Expo?
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